A kinder traffic


The increasingly busy cities make drivers more aggressive – and male drivers in particular. These angry male drivers are overrepresented in traffic accidents, and are more likely to risk harming pedestrians.

Therefore Västtrafik is letting angry male drivers travel with them for two weeks, for free. Because everyone benefits from a kinder traffic.

Facebook & Youtube commercial

Instagram commercial

Reserved seats for angry men

Free travel apply form

My role:

Art Director


Viktor Eriksson (AD),
Anton Eriksson (CW)